Blog #5?

Okay, so I've been listening to this radio ad called for this product named "Essure". I've heard it several times and finally looked up what it is: It is a type of permanent birth control, and it seems a little frightening. They put these coil things in the fallopian tubes and your body tissue just grows over them, blocking off the egg. It's actually kinda cool, but anyway, that's besides the point. I think the advertising is very effective because they avoid talking about WHAT it is and high light the fact that there is NO anesthesia(sp?) and NO under-the-knife kinda stuff. They peak your interest. I mean, I looked it up. The target market is probably like 40-50 year old women who are done having kids but don't want to...worry about...you know. This is kind of awkward. This ad takes the Compliment the Consumer approach because it talks about how it's understandable that the husbands don't want to go through all that horrid surgery and blah blah blah. They make it seem very simple and easy to do. Over all, I'd say this ad was very effective.