Blog 6!!!!!!!!!!

I think product placement in TV shows is rather superfluous. I always notice it on American Idol and I think to myself K, I don't like Coca-Cola...SHUT UP! Because Ryan Seacrest always says how delicious it is. In reality, those dumb judges are probably not even drinking Coca-Cola, they just have glasses that say Coca-Cola on them. I also see a lot of phone advertisements in movies. They'll get a text and it will zoom in on the nice looking Nokia phone. It hasn't really worked for me because I don't know that I'm the target market. I usually spot the advertisements, but some of them are pretty sneaky. I never see them in one of my favorite shows, LOST, but that's because they're trapped on a desert island. Another place where I do see them a lot is The Biggest Loser. They have these hints about how chewing EXTRA Gum will make you not be hungry. But they make it seem like only the brand EXTRA will make you not hungry, when in reality, any gum will make you not hungry. I think that it's kind of effective, but if I see a Coca-Cola glass, I get thirsty, and go get a glass of water, or crystal light. I don't go buy a Coca-Cola from SA.

Blog #5?

Okay, so I've been listening to this radio ad called for this product named "Essure". I've heard it several times and finally looked up what it is: It is a type of permanent birth control, and it seems a little frightening. They put these coil things in the fallopian tubes and your body tissue just grows over them, blocking off the egg. It's actually kinda cool, but anyway, that's besides the point. I think the advertising is very effective because they avoid talking about WHAT it is and high light the fact that there is NO anesthesia(sp?) and NO under-the-knife kinda stuff. They peak your interest. I mean, I looked it up. The target market is probably like 40-50 year old women who are done having kids but don't want to...worry about...you know. This is kind of awkward. This ad takes the Compliment the Consumer approach because it talks about how it's understandable that the husbands don't want to go through all that horrid surgery and blah blah blah. They make it seem very simple and easy to do. Over all, I'd say this ad was very effective.